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  • Mark Schreiber

The Importance of Investing: Preserving Buying Power and Building Wealth

In today's ever-changing financial landscape, the value of money can be a tricky concept. Holding onto excessive cash might seem like a secure choice, but over time, it can lead to a reduction in buying power due to inflation. For individuals with substantial savings beyond emergency needs, investing offers a valuable opportunity to grow their wealth and safeguard their financial future. In this article, we will explore the significance of investing and discuss various investment options, including equities, property, and alternative opportunities, tailored to beginners looking to take charge of their financial journey.

The Erosion of Buying Power: The Perils of Holding Cash

Imagine if the money in your piggy bank or under your mattress lost its value over time. That's precisely what happens with cash due to inflation. Inflation is the gradual increase in prices over the years, which means that the same amount of money buys fewer goods and services. To put this into perspective, let's consider a simple example:

Example: If you had €100 ten years ago, it could buy you a lot more than it can today. In fact, due to an average inflation rate of around 2-3% annually in some countries, the value of €100 has eroded, making it less than €80 in purchasing power today.

Embracing Diversification: Building a Robust Investment Portfolio

So, what can you do to protect your hard-earned money from the claws of inflation? The answer lies in investing. One essential principle of investing is diversification – spreading your money across different types of assets. Diversification helps reduce risk, as not all investments react the same way to economic changes.

Equities: Investing in Stocks for Growth Potential

Stocks, also known as equities, are shares of ownership in a company. Investing in stocks allows you to become a partial owner of the company, sharing in its growth and profits. Historically, the stock market has provided higher returns compared to other assets over the long term. In recent times however there has been a lot of volatility in the market.

Example: If you invested €100 in a diversified stock portfolio ten years ago, it could have grown to around €200, thanks to the power of compounding and the growth potential of well-performing companies.

Property: Tangible Assets for Stability and Appreciation

Real estate, such as residential or commercial properties, is another attractive investment option. Owning property not only provides potential rental income but also offers the opportunity for property appreciation over time.

Example: If you invested €100 in a property ten years ago, it could have appreciated in value to €150 or more today, depending on the real estate market's performance. You may also have realised a steady stream of income from the property if it was put on the rental market.

Exploring Alternative Opportunities: Expanding Investment Horizons

Beyond traditional options like stocks and real estate, alternative investment opportunities offer unique opportunities for diversification. Peer-to-peer lending, venture capital, and other innovative avenues can provide a fresh perspective on wealth-building.

The Power of Compound Interest: Growing Wealth Over Time

One of the essential principles of investing is to start early and let compound interest work its magic. Compound interest is when you earn interest on both your initial investment and the interest you've already earned. Over time, this can lead to substantial growth in your wealth.

Example: If you start investing €50 per month at an early age and consistently earn an average return of 6% per year, you could accumulate around €50,000 in 30 years.


As we have seen, holding onto excessive cash can lead to the erosion of buying power over time due to inflation. For individuals with substantial savings beyond emergency needs, investing offers a powerful tool to preserve buying power, build wealth, and secure a brighter financial future. By embracing a diversified investment approach and understanding the benefits of compound interest, anyone, regardless of their financial knowledge, can take control of their financial destinies and move towards a more prosperous tomorrow.

If you would like to read more about investing and alternative investments be sure to have a look at my other posts under the Personal Finance category.

Disclaimer: The examples used in this article are for illustrative purposes only and do not constitute investment advice. Investment decisions should be made based on individual goals, risk tolerance, and thorough research.

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